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Culture and Ethnicity Matter, Build an Inclusive Marketing Approach

Marketplaces are constantly changing. Multicultural marketing takes into account the demographics of your markets and helps you adapt your brand, products, and campaigns to maximize lead generation and engagement. 

Statistics in the United States

Reaching your potential customers requires thoughtful planning.  We have the capability to provide you with an full set of services, making it easier for you to reach your customer base with the most effective messaging and campaigns.  

LatinX

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The LatinX population in the United States represents 19% of the total population.  The population is estimated to have a buying power of over $1.9 Trillion, or 11% of the U.S. buying power.

Asian

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The Asian population in the United States represents just over 7% of the total population. The population is estimated to have a buying power of over $1.3 Trillion, or 7.5% of the U.S. buying power. 

Two or More

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The “Two or More” races population in the United States represents just over 3% of the total population. This population demographic had the largest growth from the last census at a 276% increase!

States with Highest Diversity Index Scores

Hawaii

California

Nevada

Maryland

Texas

Washington D.C.

New York

New Jersey


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