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Multicultural Marketing

Our marketing practice focuses on multicultural audiences.  The United States and many developed economies  around the world are becoming increasingly multicultural. We enable your product and market success through multicultural approaches to:

  • Segmentation
  • Targeting
  • Positioning
  • Value Propositions
  • Messaging
  • Product Branding
  • Company Branding
  • Employer branding
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We focus on your business ecosystem, helping you to identify and deliver critical changes in organizational capabilities.  We provide consulting services in 7 Key Disciplines that drive changes in organizational capabilities, include:

  • Organizational Design
  • Decision Effectiveness
  • Process Design
  • Systemization of Work
  • Tools
  • People
  • Incentives Design
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We believe that people are the strongest deciding factor in the success of a business.  It is paramount to any business that they have the right people, with the right skill sets, in the right jobs, all aligned to business goals.  Our People practice includes:

  • Talent Acquisition
  • Talent Management
  • Succession Planning
  • Development Planning
  • Incentives Design
  • Training Design & Development
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Growth, Improvement, and Effectiveness

Our mission is to be the strategic partner that delivers and transfers the expertise needed to transform the business systematically.  Simply put, we increase the success rate of initiatives, add value to teams, and improve performance.

Successful business transformation requires a multidisciplinary approach that takes into account all employees and encompasses all layers of the organization.

At Alonos, we are about lifting and transforming the business together, at every level.